By: Michael Raine. Photos: Getty Images for NAMM

Though the annual Summer NAMM show continues to grow each year and also become a more international affair – with a 28 per cent year-over-year increase in international attendees in 2017– it remains a significantly smaller and close-knit event compared to the colossal

***This article originally appeared in the December/January 2018 issue of Canadian Music Trade magazine. ***

By Chris Brown

Today’s retail environment is less about the “hard sell” and more about meeting the needs of the informed shopper. With the unlimited amount of information available online, many retail customers now

This article originally appeared in the June/July 2017 issue of Canadian Music Trade magazine.

By Megan Beam

Retail is largely about volume, and the amount of product a given store can move depends heavily on the size of the market it serves. But conversely, high volume doesn’t guarantee

***This article originally appeared in the April/May 2017 issue of ***Canadian Music Trade.

In an ever-homogenizing music retail environment, lesson programs are becoming increasingly attractive and important as a means for individual businesses to establish competitive advantages and truly differentiate themselves from their local and regional competition.

Administering a

***This article originally appeared in the December/January 2017 issue of ****Canadian Music Trade magazine. ***

By Andrew King

Guitar lovers in London, ON have somewhere new to get together, geek out, and put their hands on some truly unique instruments.

Earlier this year, the second floor of The PA Shop