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Focus on Summer NAMM 2018

By: Michael Raine. Photos: Getty Images for NAMM

Though the annual Summer NAMM show continues to grow each year and also become a more international affair – with a 28 per cent year-over-year increase in international attendees in 2017– it remains a significantly smaller and close-knit event compared to the colossal

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Score More Students: Idea to Get Your Lesson Program Growing

***This article originally appeared in the April/May 2017 issue of ***Canadian Music Trade.

In an ever-homogenizing music retail environment, lesson programs are becoming increasingly attractive and important as a means for individual businesses to establish competitive advantages and truly differentiate themselves from their local and regional competition.

Administering a

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