This article originally appeared in the December/January 2019 issue of Canadian Music Trade.

By Michael Raine

On Jan. 23, the day before The 2019 NAMM Show officially opens, forward-looking MI retailers have an appointment with the doctor to fix what ails their stores. Excuse the bad pun, but Bob

By Michael Raine

You know how when you google a local brick-and-mortar business, the whole right-third of the screen is occupied by a company listing? It shows the business’s location on Google Maps, the address, store hours, maybe some photos, reviews, etc. Is your store taking advantage of this

Retail of any kind is a uniquely challenging place for employers with regards to employee retention. Earlier this year, a study by LinkedIn found that Canada ranks fourth-highest in the world in employee turnover, with an average turnover rate of 16 per cent, and the retail industry ranks near the

When Facebook Founder Mark Zuckerberg announced in January 2018 that a coming change to the platform’s algorithm would significantly alter what content users see on their feeds, marketers, media companies, and businesses were left very worried that they were being cut out of the equation on the biggest social

This article originally appeared in the April/May 2018 issue of Canadian Music Trade

By Michael Raine

The moment a customer sends an email, makes a call, fills out an online form, or walks into your store for the first time, that is the “zero moment of truth.” It’s