This article originally appeared in the April/May 2018 issue of Canadian Music Trade
By Michael Raine
The moment a customer sends an email, makes a call, fills out an online form, or walks into your store for the first time, that is the “zero moment of truth.” It’s
By Michael Raine
Are you getting the most merchandising space out of your backroom, showroom, and even checkout counter and office space? And are you displaying your merchandise in a visually effective way? Chris Miller has the answers to these questions and more.
Miller is the president of Pacific Store
By Michael Raine
The 2018 NAMM Show is fast approaching, ready to host the world’s MI, audio, and live production industries at the recently-expanded Anaheim Convention Center and surrounding hotels from Jan. 25-28. It’s always been a massive event, and this year, it’ll be even bigger.
As
By Michael Raine
The purpose of an MI store’s website is pretty straightforward, right? You give visitors the standard information – address, contact info, brands carried, new arrivals, lesson registration, etc. – and maybe spruce it up with some fun photos and a few dropdown menus to navigate the site and,
By Michael Raine
Obviously those students that come into your store for music lessons are also buying product from you, right? Don’t be so sure, says Pete Gamber.
Gamber owned Alta Loma Music in Rancho Cucamonga, CA from 1978 to 2012 and still teaches in-store music lessons six days
