CMT In Depth

Focus on The 2020 NAMM Show

By Michael Raine
Photos Courtesy of Getty Images for NAMM

Each year, The NAMM Show grows and adds to its mammoth assortment of exhibition features, educational programming, and entertainment experiences. Of course, the last two years have seen the addition of a whole new building to the Anaheim Convention Center, which welcomed the much larger presence from the pro audio and live event technology industries to the annual MI fair.

Obviously, the 2020 show is sure to provide a few new advancements and surprises, but with The NAMM Show, it’s often the familiar that can be most valuable – those reliablythoughtful NAMM U sessions, the old friends who can become new business partners, or the decades-old company with an innovation that could bring new customers through your doors. (With 2,000 exhibiting member companies representing 7,000 brands, there’s sure to be a few of those.) But in order to make the most of those jammed-packed four days in January, you need to start planning well ahead of time.

We’re here to help…

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CMT: What’s new for The 2020 NAMM Show that attendees should be most excited about, or will appreciate the most?

Joe Lamond: For our members, The NAMM Show is a real-time reflection of where the industry is and where it’s headed; we call it a Complex Adaptive System – always responding, compensating, and evolving for new developments within its ecosystem. The strength of this system lies in the fact that each member can observe the trends at The NAMM Show in real-time, and through observation and well-informed decisions, create their own strategies for success in this next decade. Members and industry professionals looking to expand their businesses and asking themselves “what’s next?” will find the most important clues at The NAMM Show.

CMT: In the two last years, The NAMM Show has expanded greatly, in both educational programming and exhibition space, to incorporate more from the worlds of software, pro audio, lighting and video, staging, etc. What have you learned from those last two NAMM Shows about how to serve these related but different sectors, including your core MI member base, in a manner that everyone feels like the show is serving them well?

JL: Our goal, as the stable, reliable platform for the industry to convene, is to ensure that everyone walks through the door, hangs up their coat, kicks off their shoes, and says, “I’m home!” (Metaphorically, of course!) With careful consideration of the needs of the communities, we listen to member feedback through the post-show survey, respond to input for curated education and meaningful networking events, all in a model of continuous improvement.

CMT: Any advice for Canadians making the trip to Anaheim on how to maximize their investment in The NAMM Show?

JL: If I had one piece of advice, it’s to start planning now! The NAMM Show app has everything you need to begin to plan your time on the show site, from NAMM U sessions to the fun events. Careful preparation and intention will help to make the most of your time at The NAMM Show.

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The NAMM Show Campus

Anaheim Convention Center
800 West Katella Ave.
Anaheim, CA 92802

Exhibits, special events, educational sessions, and more will take place on Levels 1-3, Halls A-E, and Mezzanines A-D in the main convention centre building and the adjoining ACC North. The NAMM Idea Center can again be found in the lobby of the main convention centre, with professional development sessions taking place next door at the NAMM U Education Center at the Hilton Anaheim. The Marriott hosts a number of special events, awards shows, parties, and banquets. Also returning will be live music on five stages across the NAMM Campus, including the recently-added Arena Plaza Stage.

My Show Planner

This online tool from NAMM allows attendees to better plan their show experience. Users can explore the educational offerings and exhibitors, plan their schedule, find recommendations based on preferences, and sync this information with the NAMM Show app. Users can also browse exhibitors by category, name, and geographic location through its advanced search features. Also explore educational, networking, and entertainment events by type, title, and keynote speakers. Go to namm20.mapyourshow.com.

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Retail Innovation Summit

Wednesday, Jan. 15th
Formerly called Retail Boot Camp, this fullday, intensive educational event held the day prior to the show is free to all NAMM Show attendees. It will be hosted by marketing guru Marcus Sheridan, who will present the types of content that translate into revenue, revealing what the customer wants and how retailers can deliver. It’s designed for everyone in the organization, whether they’re an owner, manager, or first-time salesperson.

Retail Financial Summit

Wednesday, Jan. 15th
Held the day before The NAMM Show, financial experts Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. will present this full-day workshop that focuses on inventory management. Attendees can discover critical skills needed to ensure fiscal balance in today’s competitive marketplace. In an extended Q&A, Friedman and Jobe will discuss the trends and training needed for a healthy bottom line, as well as new solutions and insight.

NWC Canadian Reception

Thurs., Jan. 16th, 8 p.m.
Sheraton Park Hotel, Plaza Ballroom
NWC — the publisher of Canadian Music Trade, Professional Sound, Professional Lighting & Production, and Canadian Musician magazines — will once again host our annual NAMM Show reception for Canadian dealers and suppliers. The party will begin at 8 p.m. on the the opening night of the show, at the Sheraton Park Hotel (1855 South Harbor Blvd.), which is just a two-minute walk from the Anaheim Convention Center. It's a great opportunity for Canadian MI dealers, pro audio and lighting professionals, and MI suppliers to connect on the first day of The NAMM Show and unwind in a casual atmosphere. The reception will feature a cash bar and light snacks and live music. For more information, go to www.nwcworld.com/namm.

Synth Showcase

This year, a series of showcases will be introduced to serve as the centrepiece of several product segment “neighbourhoods.” The Synth Showcase, located between the front entrances of Halls A and B, will feature the latest in analog and digital synthesizer technology, connecting a global community of synth enthusiasts, professionals, and thought-leaders.

Boutique Guitar Showcase

Located in Hall D, the Boutique Guitar Showcase is a curated collection of boutique instrument makers from around the world, held within a space that is designed to meet the needs of the artisans.

Entertainment Technology Showcase

This new NAMM Show feature will see innovative products and side-by-side demos of the latest innovations and brands in the event production world. With a dedicated lighting zone complete with dimmed overhead lights, attendees will discover the latest tools needed to produce an exemplary tour, from rigging to video consoles.

NAMM Designer Studio

NAMM bills the new Designer Studio as the “intersection of music, design innovation, and performance.” Located in the centre of the Entertainment Technology Showcase, all are invited to hear from and network with some of the top lighting and projection designers in the industry in an interactive environment. Throughout the day, there will be opportunities to attend valuable info sessions by industry organizations like ESTA and AES.

NAMM U Education Center

The majority of The NAMM Show’s expanded education program will be found in the NAMM U Education Center, a five-story campus in the Anaheim Hilton next door to the convention centre. The Education Center will host the A3E Summit, AES Academy, TEC Tracks, NAMM U Breakfast Sessions, and Audinate’s Dante Certification training in addition to sessions on lighting, networking, safety, and rigging. The NAMM U Idea Center will remain in the main lobby of the convention centre.

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THURSDAY, JAN. 16

Breakfast Session

8:30-9:30 a.m. – Hilton Anaheim Hotel, Pacific Ballrooms, Level 2

Breakfast of Champions
Joe Lamond, NAMM President & CEO, with guests
In a series of one-on-one interviews with “Crossroads” as the theme, NAMM President and CEO Joe Lamond will sit down with some of the biggest thought leaders in MI, sound, and entertainment technology for detailed discussions. They will reveal their unique paths to success and perspectives to help attendees navigate their own personal crossroads.

NAMM Idea Center Sessions

Anaheim Convention Center, Level 1 Lobby (unless otherwise noted)

10:30 a.m.
How to Turn Website Visitors into Sales Opportunities
Frank Cowell, online marketing expert & CEO of Digitopia

11 a.m.
7 Steps for Online Marketing Success (Double Session)
Mitch Joel, marketing expert & best-selling author

12 p.m.
5 Instagram Power Users & What You Can Learn from Them
Mallory Nees, Reverb

12:30 p.m.
Networking: How to Do It & Why It’s Essential
Melissa Ceo, C.A. House Music (moderator); Mark Goff & Jeremy McQueary, Paige’s Music; & Jeremy Payne & Tom Tedesco, The Music People

1 p.m.
Proven Ideas to Increase Lesson Sign-ups in the New Year
Whitney Brown Grisaffi, Nathan Dalla Santa & A.J. Melcher, Ted Brown Music

1:30 p.m.
Stop the Drop! Retention Strategies for Lesson Programs
Pete Gamber, Music Lessons Expert

2 p.m.
Hey, Alexa … How Does Voice Search Impact My Business?
Mitch Joel, marketing expert & best-selling author

2:30 p.m.
How to Amplify Your Visibility with Google Ads
Karly Osten, Logical Position

3 p.m.
Employee vs. Contractor: Beware of How You “Treat” Your Workers
Alan Friedman & Daniel Jobe, Friedman, Kannenberg & Co.

3 p.m.
Successful Marketing Strategies for Today’s Piano Dealer (Double Session)
Anaheim Hilton, Level 4, A9
Bob Popyk, Music Trades Magazine columnist (moderator) & panel

3:30 p.m.
The Bottom Line on Internet Sales Tax – Update
Alan Friedman & Daniel Jobe, Friedman, Kannenberg & Co.

4 p.m.
How to Host a Successful Summer Blues Camp
Fernando Jones, Fernando Jones’ Blues Camp

4:30 p.m.
5 Community Events for Every Music Retailer
Tim Pratt, Dietze Music

5 p.m.
How to Hire Rock Star Teachers for Your Lesson Program
Jonathan Shue, Dusty Strings Music Store & School

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FRIDAY, JAN. 17

Breakfast Session

8:30–9:30 a.m.
Transformative Marketing: Strategies for the Next Decade
Ann Handley, digital marketing pioneer & best-selling author

Marketing guru Ann Handley will take attendees on a tour of effective marketing strategies in 2020. She’ll reveal why the companies seeing the most success in marketing and social media are those that slow down, do less, and obsess over key areas. Most of all, she’ll share how retailers can be more strategic to fuel their own marketing success.

NAMM Idea Center Sessions

10:30 a.m.
7 Hacks to Boost Your Online Sales
Sebastian Fabal, Reverb

11 a.m.
How Instagram Really Works & How to Create Successful Content (Double Session)
Jenn Herman, online marketing expert

12 p.m.
How to Keep Customers Engaged with Your Website
Madison Revell, Inbound AV

12:30 p.m.
Makeup Lessons Solved!
Chris Bates & Tyler Marolf, TeacherZone.com & Los Rios Rock School

1 p.m.
Lessons Learned: NAMM Dealers of the Year (Double Session)
Robin Walenta, West Music (moderator); Cindy Cook, The Candyman Strings & Things; Gayle Beacock, Beacock Music; Lori Supinie, Senseney Music; & Tracy Leenman, Musical Innovations

2 p.m.
How to Create Effective Videos for Social Media
Jenn Herman, online marketing expert

2:30 p.m.
How to Expand Your Reach Via Podcasting
Bruce Wawrzyniak, Now Hear This Entertainment

3 p.m.
School Music Superstars Talk Rental Growth
Gayle Beacock, Beacock Music (moderator) & panel

3 p.m.
Where Is the Piano Business Heading Now? (Double Session)
Anaheim Hilton, Level 4, A9
Bob Popyk, Music Trades Magazine columnist (moderator) & panel

3:30 p.m.
Tackling the 8 Most Common Reasons Students Quit Lessons
Don Russo, Freeway Music

4 p.m.
NAMM YP Keynote Session (Double Session)
NAMM Young Professionals

5 p.m.
5 Digital Marketing Trends to Take Advantage of in 2020
Larry Bailin, digital marketing pioneer

SATURDAY, JAN. 18

Breakfast Session

8:30–9:30 a.m.
How to Build an Iconic Business
Scott McKain, customer experience expert

Scott McKain, global customer experience expert and musician will share the five key characteristics of iconic organizations and how retailers can make these concepts work for their own businesses. Attendees will discover specific, practical steps for delivering the ultimate customer experience, creating distinction in the marketplace, and taking their business to a higher level.

NAMM Idea Center Sessions

10:30 a.m.
New Strategies to Drive Lesson Program Growth
Noel Wentworth, Wentworth Music

11 a.m.
How to Use Facebook Groups to Grow Your Business
Mike & Miriam Risko, Mike Risko Music School

11:30 a.m.
5 Reasons Your Online Marketing Isn’t Working & How to Fix It
Peter Malick, Inbound AV

12 p.m.
Essential Steps to Manage Your Reputation on Google, Yelp & Facebook
Paul Farmer, Starfish SEO & Jack Monson, Social Joey

12:30 p.m.
Simple Strategies to Maximize Your Local Google Presence
Paul Farmer, Starfish SEO & Jack Monson, Social Joey

1 p.m.
Live Interview: Kyser’s Meredith McClung on Leadership
Meredith McClung, Kyser Musical Products

1:30 p.m.
10 Management Hacks for Every Music Retailer
Jimmy Edwards, Marshall Music

2 p.m.
Essential Strategies for Selling on Amazon
Joshua Kreitzer, Channel Bakers

2:30 p.m.
Building Your Lesson Business Brand
Tom Hemphill, Music Lessons Expert

3 p.m.
Steps & Tips for Creating Effective Facebook Live Videos
Tim Paul, Piano Trends Music & Band

3:30 p.m.
How We Went From 370 to 37,000 Instagram Followers
Glenn Haworth, Haworth Guitars

4 p.m.
Careers in Music Summit, Featuring Jonathan Dely
Joe Lamond, NAMM president & CEO (moderator), & guests

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SUNDAY, JAN. 19

Breakfast Session

8:30–9:30 a.m.
Best in Show
Frank Alkyer, Music Inc. & UpBeat Daily, & panel

At this popular closing NAMM U Breakfast Session, publisher Frank Alkyer will host a panel of retail gear experts who’ve shopped the entire exhibit floor to find their top picks. They’ll reveal not only the biggest products at The NAMM Show but also sales tips and potential customers for this gear.

NAMM Idea Center Sessions

10:30 a.m.
Monetizing Your Music 101
House of Blues Music Forward Foundation

11 a.m.
50 Songs You Should Write (Double Session)
Roy Elkins, Broadjam

12 p.m.
How to Build a Huge Following on Social Media
Dan Shinder, Drum Talk TV

12:30 p.m.
How to Grow Your Fan Base with Facebook & Instagram Ads
Ayana Webb, The Musical Webb

1 p.m.
New Music Launch Checklist: How to Get Your Music Out There (Double Session)
Laura B. Whitmore, Mad Sun Marketing, singersongwriter & Women’s International Music Network (moderator), & panel

2 p.m.
Profile of a Hit Songwriter
Lacie Carpenter, singer-songwriter, author & performer (moderator), & panel

2:30 p.m.
Unleashing & Maximizing the Hit Songwriter in You
Thornton Cline, Grammy-nominated songwriter & author (moderator), & panel

3 p.m.
Insider’s Tips: Licensing Your Music for Film & TV
Jeffrey Weber, Grammy-winning producer

3:30 p.m.
Marketing Power Tips for the Indie Musician
Hunter Scott, Trend

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Adamson Systems Engineering – Booth 17919
Adamson will be showing off its recentlyexpanded install-focused IS-Series, which includes the new IS219 subwoofer. It fills a demand for tour-proven sound quality in unobtrusive, architecturally-friendly enclosures. There will also be the S-Series line of sub-compact loudspeakers that includes several recent additions and the CS7p, the world’s first network-redundant, AVB-enabled loudspeaker.

Aeris Protective Packaging – Booth 2317
Aeris’ unique packaging solutions are designed especially for fretted and other musical instruments. Inflatable air-chamber materials are custom-formed to protect acoustic, electric, and bass guitars, shipped with or without a case/bag. Aeris’ solutions are environmentally friendly while saving space, packing time, money, and most importantly, the instruments.

APB-DynaSonics – Booth 17505
APB-DynaSonics will be represented at The NAMM Show by its new North American distributor, Contact Distribution, which previously distributed the brand only in Canada. APB-DynaSonics will be relaunching with the showing of new production ProRack-House and MixSwitch models, as well as the ProSpec product line of professional analog mixing products.

Applied Acoustics Systems – Booth 11910
Applied Acoustics Systems will present the all-new Ultra Analog VA-3, a two-voice, two-oscillator-bi-filter-plus-effects analog synthesizer. The Ultra Analog VA-3 features a clever architecture, advanced editing options, and state-of-the-art analog components designed to achieve a balance between familiarity and flexibility.

Benchworld – Booth 9923
Benchworld will be showing off its wide array of piano benches, music stands, and LED lamps, which come in almost any style and finish. Among them will be the new, costeffective Imperial 1G PE hydraulic piano benches. Benchworld has invented a new mechanism for the series that it says costs a fraction of previous models. The new model is elegant, affordable, and durable, with adjustable brass rings for each individual leg as well as the bench.

Black Mountain Picks – Booth 1149
Black Mountain Picks will be showcasing the world’s first spring-loaded thumb pick. This new invention allows a player to switch between fingerstyle and flatpicking and offers a universal fit, making it easy to stock in retail stores.

Boucher Guitars Inc. – Booth 1001-E1
Boucher Guitars will be showcasing a wide selection of guitars especially designed for The NAMM Show. Artist J.P. Cormier will also be attending the show to officially introduce the new signature model bearing his name.
Handmade in Canada and exclusively offered with adirondack spruce tops, Boucher says it will have a guitar for every type of player.

Diffusion Audio – Booth 3746
Diffusion Audio invites NAMM Show attendees to its booth check out the XSONIC line, which features the XTone lineup of highresolution USB/iOS pedal-format audio interfaces and the AirStep programmable wireless/wired multi-function foot controllers.

Dingwall Guitars - Booth 3044
Saskatoon-based Dingwall Guitars will be showing off its full range of electric basses, including six-string and left-handed models. There will be The Z, Dingwall’s flagship Canadian-production bass, made for comfort, playability, and killer tone with dual-density body core woods, x-top options, and multiple finishes and preamp options. There will also be top-end selections from the D-Roc, Super J, Super P, and Afterburner series and more.

Dion Guitars – Booth 4310-J
Dion Guitars will be exhibiting two Model No.04 guitars in the Boutique Guitar Showcase, boasting master-grade Italian spruce soundboards and European maple back and sides – one with a birdseye figure, the other beautifully flamed. Breaking from tradition, both guitars will have Honduran mahogany fingerboards, bridges, and binding, all delicately framed with fine black lines. As with all of Dion’s guitars, these will feature a hollow core back design, fully bolted neck, structured sides, and his “speaker cone” bracing pattern.

Dream Cymbals & Gongs - Booth 7239
Launched in 2005, Dream Cymbals is the partnership of passionate Canadian instrument designers and generations of Chinese gong smiths. Dream Cymbals & Gongs will be showing off its range of hand-crafted and hand-hammered cymbals.

Drumeo - Booth 7429
Drumeo (Ultimate Online Drum Lessons Experience) is known for filming video drum lessons with the best drummers in the world. Drumeo has a booth in Hall C and will be live-streaming gear reviews, artist interviews, and jam sessions throughout the show.

Dunnett Classic Drums/The George Way Drum Co. – Booth 7628
Canadian drummer/product designer Ronn Dunnett, having nearly completed the transition year for George Way Drums, will introduce 2020’s new components and finishes, including an eye-catching jazz kit in Billion Dollar Baby Blue, a lacquer finish homage to the Camco drum finish. Dunnett will also introduce the new Stanton Moore Spirit of New Orleans Acacia wood shell snare drums along with several one-off artist proof models, as well as a prototype of his new practice pad design.

Empress Effects - Booth 3846
Empress Effects says to expect some exciting announcements this year. It will be showcasing and demoing new products and featuring its full lineup. Empress Effects says it’s been planning all year and its booth will be unlike any of its others from years past, so stop by for a unique experience.

F Bass Inc. - Booth 5449
F Bass, which has been handcrafting basses out of Hamilton, ON since 1978, has spent the last year developing new specs, finishes, and wood combos, and dialling in the new Deluxe BN Series. The Deluxe BN features F Bass humbuckers with three modes: single-coil, series humbucking, and parallel humbucking. F Bass artists will also be onsite in Hall D to jam, show off their favourite basses, and hang.

Flock Audio – Booth 16128
Flock Audio will be showcasing its flagship product, the Patch System, with its recently-released Patch App software, version 2.0. There may even be a surprise announcement of an addition to the Patch System family, the company teases. Flock Audio invites NAMM Show attendees to its booth to see the Patch System and something new in action.

Fortin Amplification – Booth 3244
Fortin Amps will be showing its full line of bespoke tube amplifiers, effects pedals, and digital plug-ins. Attendees are invited to swing by for demonstrations and signings from some of the top guitarists in heavy music and to check out the high-gain tones of Fortin Amplification.

Godin Guitars – Booth 211A/B
For NAMM 2020, Godin Guitars will showcase the brand-new Radiator Series along with the Session HT Series in trans cream, matte black, and bourbon burst. A new addition to the A Series will be made in the form of the A12 Black. Also, continuing the success of the Godin acoustic guitar series launched last year, a new acoustic makes its way into the lineup: the Metropolis SWS QIT.

Gon Bops – Booth 6422
Gon Bops will welcome its new artist endorser, the legendary Lenny Castro, at The 2020 NAMM Show. Lenny will be at the booth Friday and Saturday to introduce his new signature conga line and two new headed tambourines. Long-time Gon Bops artist Alex Acuna will also be at the booth Friday and Saturday to present a brand-new signature 14-in. Special Edition Djembe and Triple Shaker. Other new offerings from Gon Bops include a 14-in. Banda Snare, a professional djembe stand, a 10-in. version of its popular Timbale Snare, plus more.

Graph Tech Guitar Labs – Booth 3520
Graph Tech will introduce new Ratio Tune-A-Lele ukulele tuners and Bass Ratio machine heads. The company says the Ratio Tune-A-Lele ukulele tuners are the lightest machine heads in the world with patent-pending gear-tuning technology made exclusively for the ukulele. The Bass Ratio machine heads are each calibrated to a gear ratio, so each string feels and reacts the same to any tuning adjustment. This synchronized system makes tuning and re-tuning the bass faster and more intuitive.

Greenfield Guitars – Booth 4310-D
Greenfield Guitars will exhibit as part of the Boutique Guitar Showcase, presenting the new Andy McKee signature model G4, as well as a “Ghost Series” harp guitar. Michael Greenfield handcrafts bespoke acoustic steel-string and concert classical guitars fashioned to the highest standard. Each commission begins with a personal consultation. The resultant choice of model, specifications, materials, and options combine to make each Greenfield Guitar a one-of-a-kind instrument.

Guerilla Guitars – Booth 1250
Guerilla will show off its range of custom guitars, including its new headless model, the M-SR6 Spartan, with a purple blaze finish complemented by Seymour Duncan Black Winters pickups and a Sophia 2.92 trem. The company will also showcase the Canadian-built M6 Smoke, which Guerilla says is its response to fans’ demands for a great guitar at a more affordable price.

IMSTA – Booth 15300
In 2020, the International Music Software Trade Association (IMSTA) continues to partner with NAMM to host Software.NAMM, a curated exhibit collection showcasing the latest music apps and technologies. The association invites attendees to learn about its 2020 IMSTA FESTA events in Miami, Los Angeles, Atlanta, Seoul, London, New York, China, Toronto, and Berlin. Songwriters who are NAMM NextGen attendees can register now to bring a song and receive an expert, one-on-one critique.

J.D. Grandt Piano Supply Co. – Booth 748
J.D. Grandt will be featuring the latest in “hybrid scaling” for pianos and show how this new service is changing the piano rebuilding/re-stringing business. Already regarded as one of North America’s top piano string makers for discerning rebuilding shops and clientele, J.D. Grandt is becoming increasingly known around the world, with regular clients in Central America, South America, Israel, and the UAE.

The Kun Shoulder Rest - Booth 9147
Kun invites everyone to come by and try its high-quality, ergonomic shoulder rests for violin and viola. Kun says its products are made in Canada using premium materials to exacting technical and aesthetic standards.

Légère Reeds – Booth 8526
Légère produces premium synthetic clarinet, saxophone, bassoon, and oboe reeds. Distributors, retailers, and customers are welcomed to its booth, located in Hall D, where Légère Reeds will be offering trials, demos, and exclusive events.

Los Cabos Drumsticks – Booth 7438
Los Cabos Drumsticks has increased the size of its NAMM booth and will be showcasing its line of products at the show for the ninth year. As always, Los Cabos staff will be there to demonstrate the products and talk shop with distributors, customers, and artists.

Lumatone – Booth 2146
After 15 years in development, Lumatone will premiere its namesake, flagship microtonal keyboard, which it says is a game changer for microtonal composers and isomorphic keyboard enthusiasts. Powered by centuries-old music theory and modern design ingenuity, Lumatone says it is intuitive to play, fully programmable, and endlessly creative, all at once.

Music Marketing/XCHANGE – Booth 16300/14000
Music Marketing and XCHANGE invite NAMM Show attendees to visit the “Great Wall of Software” located in the technology hall. Once again, the MM booth will transform into a “hype destination” for all sorts of music and audio-related software products from top music software technology brands that are distributed by Music Marketing.

My Music Staff – Booth 7806
My Music Staff invites NAMM Show attendees to drop by the booth for a demo of its flagship software solution that puts everything for running music lesson programs in one place. It can do everything, from scheduling and invoicing to sharing multimedia content with students, allowing users to automate and streamline their music school’s administrative work.

Oh!FX – Booth 11842
Oh!FX, a Quebec-based manufacturer of stage effects, will be showing its new generation of foam machines that is says are lighter, more efficient, safer, eco-friendly, and offer a cool colour design. The company will also feature its latest confetti products, FX fluids, and other consumables for stage effects and events.

Perri’s Leathers Ltd. – Booth 6404
For over 20 years, Toronto-based Perri’s Leathers has been a leading manufacturer of guitar, saxophone, ukulele, and brass straps, and provided unique musical accessories that cater to all ages, including guitar picks, keychains, and instrument gig bags. It is the only company with licences for Elvis Presley, Ed Sheeran, Pink Floyd, Swiss Brand, Angry Birds, Maui & Sons, Emoji Icons, and others.

PG Music Inc. – Booth 1015
PG Music invites NAMM attendees to its booth to learn about its award-winning Band-in-a-Box music accompaniment software, which offers professional-quality arrangements, backing tracks, and more. The team will give hourly live demos of the program’s features and content, with RealTracks, actual audio recordings of session musicians, able to play any chord progressions the user enters in thousands of styles.

PK Sound – Booth 17313
PK Sound will be in attendance at The 2020 NAMM Show where they will be showcasing a wide variety of products, including the Trinity line array systems as well as the Gravity 218 subwoofer and Kontrol loudspeaker management software.

Prestige Guitars – Booth 3321
Prestige Guitars will have its full lineup of award-winning electric, acoustic, and bass guitars represented at The NAMM Show. They will unveil their new Ltd. Custom Shop guitars, the Devin Townsend Signature Acoustic, and showcase all of the new designs and finishes for 2020. Signings and special events are planned, so attendees are encouraged to stop by for the full schedule.

Radial Engineering - Booth 14717
Radial will have a selection of its top tools on display, such as the DiNET DAN-TX2 and DAN-RX2 two-channel Dante-enabled network interfaces, the KL-8 rackmount keyboard mixer, and the SW8-USB interface and auto-switcher. There will also be a few new “problem solvers” unveiled at the show to make life easier for musicians and audio pros. The latest from Primacoustic, Hafler, and Jensen will also be showcased at the booth.

Revv Amplification – Booth 5647
Winnipeg amp builders Revv Amplification return to NAMM 2020 with a full range of “clean-to-scream” amps and pedals to try out, as well as some new surprises. This includes boutique all-tube lunchbox amplifiers with Two Notes Torpedo-embedded reactive load and virtual cabinets for direct performance and recording, designed to provide creative solutions to all types and levels of guitar players.

Riversong Guitars – Booth 7918
Riversong says its menu for The 2020 NAMM Show has “a tasty selection to whet any musical palate.” In its words, it features: The delicious G2 Series top-of-the-line instruments; the nutritious Pacific Series that offers affordable quality for every taste; the new 2P Deluxe, which is made with savoury exotic domestic woods; and a new “mouth-watering” electric guitar series.

Rivolta Guitars – Booth 2342
Rivolta Guitars, an Eastwood Guitars brand designed by acclaimed guitar builder Dennis Fano of Novo Guitars, will be showcasing new models from its 2020 lineup. Attendees can get hands-on with the Mondata Baritone VII, as well as Rivolta Guitars’ first venture into four-string instruments, the Combinata Bass VII. These will be shown alongside the new Combinata VII and XVII and Mondata VIII and XVIII models, all with updated specifications for 2020.

Sabian – Booth 6422
Sabian will present its new HHX Complex dark cymbal models at the 2020 show, which it says are among the richest, sweetest-sounding cymbals it has produced. Sabian is also expanding its frequency-reduced FRX line with an 18-in. Chinese and 10-in. Splash. The company has reproduced a famous Roy Haynes/Chick Corea flat ride, which will be available along with the classic 18-in. flat ride and a new 21-in. HHX Flat Ride. New cymbals created for Anderson .Paak will also be shown.

Schatten Pickups - Booth 4100
Schatten Pickups invites NAMM Show attendees to stop by and check out its new Neo-Jack Series of jack assemblies for violins, mandolins, and resonator guitars, along with its full lineup of acoustic pickups and accessories.

SFM – Booth 3729
SFM will showcase a range of products from the brands it distributes in the U.S. Highlights include the new Ventura and Classictone SE amps from Koch Amps, as well as the latest addition to One Control’s range of compact amp heads designed by Bjorn Juhl. AER acoustic amps will be presenting their latest creation, while Outlaw Effects will have their popular Nomad rechargeable battery-powered pedalboards and pedalboard cables on display. Visitors will also find products and information from Animals Pedal and Hiscox Cases.

SkyTracks.io – Booth 14801
Located in the Software.NAMM area in ACC North, SkyTracks.io will be demonstrating its music collaboration tool that allows musicians from around the globe to work seamlessly on projects. Through their new DAW integration plug-in and the company’s customized web interface, it’s easier to build a song from the ground up without all contributors being physically in the same studio.

Stageline Mobile Stage – Booth 10948
Mobile stage manufacturer Stageline will be displaying its offerings for the live event market. Stageline’s products are used at over 20,000 events each year in 48 countries. The stages offer safety, speed of installation, and mobility and versatility.

Steph Accessories – Booth 3610
The 2020 NAMM show will be an opportunity for Steph Accessories to showcase their newest instrument strap models. Aside from new guitar straps, Steph Accessories will introduce a wide assortment of ukulele and mandolin straps. High-quality, Canadian-made fabric and leather straps will be on display. Show specials and onsite promotions will be offered.

Temple Audio Design – Booth 3949
Temple Audio will showcase its lightweight aluminum guitar pedalboards featuring the Quick Release Pedal Mounting System: a simple method of attaching pedals and power supplies without hook-and-loop fasteners. Temple’s Modular Endpanels allow artists to easily configure power and audio connectivity on the side of their Templeboard, and they will be releasing some exciting new modules into their product line this year.

Timbre Tonewood Ltd. – Booth 2004
Exhibiting in Hall E, B.C.-based Timbre Tonewood specializes in spruce and cedar soundboards for acoustic guitars, and will also be showing its figured, big-leaf maple components for electric and acoustic guitars.

Ultratec Special Effects – Booth 10939
Catering to The NAMM Show’s expanded live event market, Ultratec Special Effects will be showing its array of fog, low-lying fog, haze, bubble, snow, dry ice, and simulated flames products. The company also specializes in outdoor and close proximate pyrotechnics.

William “Grit” Laskin – Booth 4306-G
William “Grit” Laskin is building a special acoustic guitar just for the show, which will be featured in the Boutique Guitar Showcase. It boasts inlay art based around climate change, featuring Greta Thunberg and Rachel Carson, whose book Silent Spring is credited with creating the modern environmental movement. Laskin will also have copies of his recent book, Grand Complications: 50 Guitars & 50 Stories.

Xilica – Booth 17922
Toronto-based Xilica has been a prominent name in the development of configurable DSP systems since it was founded in 2002. Solaro, Xilica’s new flagship DSP platform, delivers card slot-based modularity in a cost-effective way. Users can design audio systems that meet the exacting needs of their client and budget. Xilica will also unveil the X2, a new all-modular, high-performance DSP for live sound.

Yorkville Sound – Booth 17206
Yorkville Sound and its associated brands will be in the audio hall with a new booth layout and over 15 new products to try. Highlights include a new addition to the Synergy Array Series, the YXL powered speakers, and a new double-15-in. powered speaker for the Elite loudspeaker family. HK Audio will debut its Polar 10 portable system and Linear 7 series. Traynor will unveil the 20th anniversary edition of the YCV40 guitar amp, and bassists can try the new YBA 100 amp and the Big Block BB115 800-W combo. Hughes & Kettner will feature the full Black Spirit amp family.


Michael Raine is the Senior Editor of Canadian Music Trade.

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Michael Raine is the Senior Editor at Canadian Music Trade magazine. He is also a co-host of the popular Canadian Musician Podcast examining the Canadian music industry.