Canadian Music Trade - In Depth

Focus on The 2019 NAMM Show

By Michael Raine
Photos Courtesy of Getty Images for NAMM

Last January’s NAMM Show was unlike any of its predecessors. A newly-expanded Anaheim Convention Center allowed organizers to take the annual MI extravaganza into new territories, bridging into the pro audio and live event technology sectors in a bold and exciting way, both in terms of exhibits and educational programming. And the numbers were staggering – 115,085 registered industry professionals from more than 100 countries, 7,000 brands represented by nearly 2,000 exhibiting companies, and over 500 education sessions. The only thing it left you wanting for was more time.

As you’ll see in our annual preview, The 2019 NAMM Show promises to live up to our heightened expectations and even improve in some areas, so keep reading to find out what you need to see and experience from Jan. 24-27 in Anaheim.

A Word with NAMM President & CEO


CMT: Last year, The NAMM Show expanded significantly in the areas of pro audio, lighting, video, and staging. How do you pursue an aggressive growth strategy while making sure you’re still best serving your longtime members in the MI retail industry?

Joe Lamond: In many ways, The NAMM Show is a real-time reflection of what is happening in our member businesses. The general stability of the music instrument industry alongside the growing use of technology in making, recording, and performing music has led us quite naturally to support the continued diversification of products and services offered by many of our members. But at the core of the association and The NAMM Show is music! Our members, through their incredible new products, services, and technologies, are the ones who are truly bringing music to
the world.

CMT: A lot has been said and written over the last few years about the health of the guitar market. What is NAMM’s perspective on it and how is that exemplified at the show? What does the research you’ve seen indicate?

JL: The industry continues to evolve as it always has, and The NAMM Show floor might be the very best place to spot the latest trends. While not speaking of any particular segment, I personally see an interesting trend developing: On the one hand, technology is driving incredible innovation. Electronic instruments, recording tools, and technology used in live events are better, faster, and less expensive than ever. It also becomes obsolete quickly as the next model is even better than the last. And at the same time, I see an insatiable appetite for hand-crafted, custom-made, beautiful instruments and gear that will last forever. It seems to me that there is an interesting intersection of new technologies to make and share music in ways not even dreamed of a generation ago while honouring the integrity of time-honoured traditions and craftsmanship in instrument making.

CMT: What’s new about The 2019 NAMM Show that you’re most
excited about?

JL: The opening session that I host Thursday morning, The Breakfast of Champions, will be a lot of fun. This year’s theme is “The Originals,” and we’ll have guests who truly march to the beat of their own drum. Each year, it seems that I find plenty of things to do in the evenings as well with all the parties, concerts, and awards shows celebrating the people and products changing our world.

I’m also really looking forward to the new mentoring program that is just kicking off with NAMM Young Professionals and meeting with the student award winners with almost as many young women as young men finding great opportunities for careers in our wonderful industry.



The NAMM Show Campus

Anaheim Convention Center
800 West Katella Ave.
Anaheim, CA 92802

The expanded convention centre has allowed NAMM to offer wider aisles, more places to network, and new dining options. Exhibits, special events, educational sessions, and more will take place on Levels 1-3, Halls A-E, and Mezzanines A-D in the main convention centre building and the new ACC North. The Anaheim Hilton houses the NAMM U Education Center while the Marriott hosts a number of special events, awards shows, parties, and banquets. Also returning will be live music on five stages across the NAMM Campus, including the recently added Arena Plaza Stage.

My Show Planner
A new online tool called My Show Planner allows attendees to better plan their show experience. Users can explore the educational offerings and exhibitors, plan their schedule, find recommendations based on preferences, and sync this information with the redesigned 2019 NAMM Mobile App. Users can also browse exhibitors by category, name, and geographic location through its advanced search features. Also explore
educational, networking, and entertainment events by type, title, and keynote speakers. Go to

Download the App
The 2019 NAMM Show app has been rebuilt on a completely new framework that uses 3D, Google-style maps to lead attendees through the show. Search booths by name or keyword, highlight exhibitors, and locate yourself with the Find Me feature. The complete Show Directory is also a click away while the voice-activated NAMM Bot answers questions, provides app support, and helps discover upcoming educational sessions.


NWC’s NAMM Canadian Reception
Thursday, Jan. 24th, 8 p.m.-midnight
Plaza Ballroom, Sheraton Park Hotel (1855 South Harbor Blvd.)
NWC, publisher of Canadian Music Trade, Canadian Musician, Professional Sound, and Professional Lighting & Production magazines, invites all Canadian NAMM Show attendees to its 2019 NAMM Canadian Reception. It’s a great opportunity for Canadian dealers, pro audio and lighting professionals, and suppliers to connect on the first day of The NAMM Show and unwind in a casual atmosphere. The reception will feature a cash bar and light snacks and live music from Carter McLean, Charlie Hunter, and Lucy Woodward plus some special guests.


Retail Innovation Summit
Wednesday, Jan. 23rd
Formerly called Retail Boot Camp, this full-day, intensive educational event held the day prior to the show will be hosted by retail guru Bob Phibbs, aka The Retail Doctor. He will cover the top trends, including the new technologies, platforms, and more shaping the customer experience, and offer solutions to address them.

Boutique Guitar Showcase
Anaheim Convention Center, Hall D, 4305 & 4310
The Boutique Guitar Showcase is a curated collection of boutique instrument makers from around the world, held within a space that is designed to meet the needs of the artisans.

NAMM U Education Center
The majority of The NAMM Show’s expanded education program
will be found in the new NAMM U Education Center, which is a
five-story campus in the Anaheim Hilton next door to the convention centre. The NAMM U Idea Center will remain in the main lobby of the convention centre. The new NAMM U Education Center will host the A3E Summit, AES@NAMM, TEC Tracks, NAMM U Breakfast Sessions, and Audinate’s Dante Certification training in addition to sessions on lighting, networking, safety, and rigging.

A3E Summit
The Advanced Audio + Applications Exchange (A3E) will explore
how advanced audio applications are transforming the music industry, production, and performance. A keynote session, “Driving the Future of Music Production, with BT,” will explore technologies that release the full creative potential of an artist and what happens when the barriers are removed to innovation. Other sessions include “The Impact of Blockchain on the Music Industry,” “Developing Disruptive Technology: The Risk and Reward,” “The Art of Artificial Intelligence: The Science of Creative Tools,” and more.

AES@NAMM Pro Sound Symposium: Live & Studio
An advanced education and training program for professionals in live sound, recording, and performance audio, the AES@NAMM Pro Sound Symposium: Live & Studio returns for its second year. The four-day symposium offers seven Training Academies and related sessions on line array technologies, microphones for studio and stage, live sound mixing consoles, wireless systems, and studio environments, in addition to tutorials on system measurement and optimization, plus intimate sessions with leading industry pros hosted by veteran FOH engineer Robert Scovill and studio guru Bobby Owsinski. Registration fee required to attend.

ESTA-Curated Education
Sessions curated by the Entertainment Services and Technology
Association (ESTA) offer professionals a range of education and credit opportunities. ESTA will host four tracks in Lighting and Electrical, Lighting Networking, Rigging, and Safety, all offering the opportunity for free Entertainment Technician Certification Program (ETCP) renewal credits.


TEC Tracks
TEC Tracks offers more than 60 free sessions featuring industry legends and thought leaders presenting innovative ideas in recording, live sound, and the music business. Highlights include “The Future of Music” with Craig Anderton; Mr. Bonzai interviewing Danny Kortchmar for his inside perspective on classic records and the highs and lows of the music business; “Pioneers of Analog Synths,” a special panel presentation by Michelle Moog-Koussa; and “Prince: The Making of a Legend,” with Prince’s arranger Brent Fischer. Additional presenters include Alan Parsons, Al Schmitt, Michael Beinhorn, Ed Cherney, George Massenberg, Eddie Kramer, Jack Douglas, Ross Hogarth, and Frank Filipetti.

The Parnelli Awards
Friday, Jan. 25th, Hilton Pacific Ballroom
After Timeless Communications relocated its premier award show for the live production community last year, The Parnelli Awards return to The NAMM Show. The annual event recognizes pioneering, influential professionals and companies and their contributions to the live production industry.

34th TEC Awards
Saturday, Jan. 26th, Hilton Pacific Ballroom
The NAMM TEC Awards celebrate the pro audio community by recognizing the individuals, companies, and technical innovations behind today’s sound recordings, live events, films, television, and video games across more than 20 categories. The evening will also feature the Les Paul Innovation Award presentation and NAMM TEC Hall of Fame induction.



Thursday, Jan. 24
Breakfast Session
8:30-9:30 a.m. – Hilton Anaheim Hotel, Pacific Ballrooms, Level 2

Breakfast of Champions
Joe Lamond, NAMM President & CEO, and Guests
In a series of one-on-one interviews, NAMM President and CEO Joe Lamond will explore the concept of originality with a think tank of the most original minds in the industry, along with special guests. They’ll deliver the insight, perspective, and inspiration MI retailers need to not only stay ahead of the curve but to continue to rethink their businesses for the years ahead.

Anaheim Convention Center, Level 1 Lobby unless otherwise

10:30 a.m.
Music Lessons: Essential Strategies for Growth & Retention
Melissa Loggins, Music Authority

11 a.m.
Effective Video Strategies for YouTube, Instagram & Facebook (Double Session)
Tim Spicer, Spicer’s Music (moderator) & panel

12 p.m.
How to Launch a Podcast for Your Music Business
Chris Bates & Tyler Marolf, & Los Rios Rock School

12:30 p.m.
Social Media 2019 Update
Ben Blakesley, online & social marketing expert

1 p.m.
4 Surprisingly Simple Ways to Motivate & Empower Your Team
Will Mason, Mason Music

1:30 p.m.
How to Host a Successful Rock Camp (From Start to Finish)
Cindy Cook, The Candyman Strings & Things

2 p.m.
Inventory Buying Rules You Should Never Break
Alan Friedman & Daniel Jobe, Friedman, Kannenberg & Co.

2:30 p.m.
Fixing the Buying Mistakes You Just Made
Alan Friedman & Daniel Jobe, Friedman, Kannenberg & Co.

3 p.m.
The Biggest Secrets of Social Media Marketing
Ben Blakesley, online & social marketing expert

3-4 p.m.
Creative Ways to Find New Piano Customers
Hilton Anaheim Hotel, Level 4, A9
Bob Popyk, Music Trades columnist (moderator), and panel*

3:30 p.m.
Strategies to Engage & Keep Your Best Employees
Jaimie Blackman, Jaimie Blackman & Co.

4 p.m.
The 10 Reasons People Don’t Shop in Your Store Anymore
Tim Pratt, Dietze Music

4:30 p.m.
How to Host Offsite Events That Grow Your Business
Shawna Wingerberg, Antonio Violins, and Brandon Voorhees, Buddy Roger’s Music

5 p.m.
Effective Tips for Employee Productivity & Retention
Joel Bertrand, Bertrand’s Music


Breakfast Session
8:30–9:30 a.m. – Hilton Anaheim Hotel,
Pacific Ballrooms, Level 2

Transforming the Music Industry: Trends, Game Changers & Opportunities
Daniel Burrus, futurist & innovation expert
Futurist, innovation expert, and guitarist Daniel Burrus will reveal the current and future trends that will shape the music products industry. He’ll look at how to use these trends to innovate with low risk, elevate planning, and accelerate profitability. Attendees will discover how to pre-solve problems before they have them, identify disruptions before they disrupt, and seize game-changing opportunities.


10 a.m. (two-hour session)
Special 2019 Financial Update: Don’t Let Ignorance Kill Your Business!
Hilton Anaheim Hotel, Level 2, California B
Alan Friedman & Daniel Jobe, Friedman, Kannenberg & Co.

10:30 a.m.
New Instagram Marketing Tips for the Music Industry
Jenn Herman, social media & online marketing

11 a.m.
Decoding Google: Advanced Strategies for Music Businesses (Double Session)
Larry Bailin, marketing author & Premier Google Partner

12 p.m.
Ultimate YouTube Hacks for Music Retailers
Mitch Joel, digital marketing visionary & founder of Six Pixels Group

12:30 p.m.
How I Grew My Lesson Program to 1,000+ Students
Noel Wentworth, Wentworth Music

1 p.m.
New Facebook Success Strategies for 2019 (Double Session)
Jenn Herman, social media & online marketing strategist

2 p.m.
Innovative Store Display Ideas
Gayle Beacock, Beacock Music

2:30 p.m.
How You’re Killing Your Lesson Program – and What to Do About It
Pete Gamber, Music Lessons Expert

3 p.m.
Today’s Secrets for Selling Pianos Online
Hilton Anaheim Hotel, Level 4, A9
Tom Folenta, website expert & Bob Popyk, Music Trades columnist

3 p.m.
How to Build an Online Marketing Strategy
Frank Cowell, digital marketing veteran & CEO of Elevator

3:30 p.m.
The 5 Most Important Questions to Ask a Prospective Hire
Brian Douglas, Cream City Music

4 p.m.
NAMM YP Presents Joel Menchey of Menchey Music Service (Double Session)
Joel Menchey, Menchey Music Service

5 p.m.
Groove – The No Treble Podcast Live Recording with Special Guests
Mitch Joel, digital marketing visionary & founder of Six Pixels Group, and guests


Breakfast Session
8:30–9:30 a.m. – Hilton Anaheim Hotel, Pacific Ballrooms, Level 2

How to Win in the Age of Disruption
Scott Stratten, President of UnMarketing & Best-Selling Business Author
Sales, branding, and relationship expert Scott Stratten has transformed companies ranging from Microsoft to Pepsi with radical insights on customer engagement. He will share strategies and stories from the eye of the disruption hurricane, drawing not only from his retail experience but also from what made him who he is today: a guy in the music business who got his start managing bands and survived to tell the tale.


10:30 a.m.
5 Online Marketing Trends to Help You Increase Sales
Peter Malick & Kevin Moore, Inbound AV

11 a.m.
Unlock Your Lesson Program’s Full Potential by Abandoning Industry Norms
Michael Cathrea, Resonate Music School & Studio

11:30 a.m.
5 Things You’re Doing Wrong on Social Media
Mallory Nees, Reverb

12 p.m.
How to Create Custom Promotions to Rock Your Bottom Line
Leslie Faltin, Instrumental Music Center

12:30 p.m.
Cost-Effective Ideas to Grow Your Lesson Operation
Richard Berkman, Big Music

1 p.m.
5 Reasons Your Website Isn’t Working: Change It Now!
Madison Revell, Inbound AV

1:30 p.m.
How to Make the Most of the Ukulele Explosion
Myrna Sislen, Middle C Music, and musicians Cathy Fink & Marcy

2 p.m.
Strategies to Improve & Personalize the Customer Experience
Tom Hemphill, Yamaha Corp. of America

2:30 p.m.
5 Events to Create Lifelong Customers
Tim Paul, Piano Trends Music & Band and Raue Center for the Arts

3 p.m.
Music Lessons: 5 Tips for Hiring Great Teachers
Eileen Tan, 7 Notes Yamaha Music School

3:30 p.m.
Why Your Reverb Listings Aren’t Selling Faster
Brian Reardon, Monster Music

4 p.m.
Careers in Music Summit, Featuring J. Dash (Special Session)
Joe Lamond, NAMM President & CEO (moderator) and guests


Breakfast Session
8:30–9:30 a.m. – Hilton Anaheim Hotel, Pacific Ballrooms, Level 2

Best in Show
Frank Alkyer, Music Inc. & UpBeat Daily magazines, and panel
Frank Alkyer leads a panel of music retail gear experts who’ve scoured the far corners of the show floor to find their favourites. They’ll present 24-plus picks that they believe will be a big deal in 2019 and beyond before announcing their “Best in Show” winner.


10:30 a.m.
Music Publishing: The Essentials, What You Need to Know
Ron Bienstock, Scarinci | Hollenbeck

11 a.m.
Marketing & Branding Secrets for the New Music
Industry (Double Session)

Ari Herstand, singer-songwriter, author & music industry blogger (moderator); Hunter Scott of Lafamous PR & Branding; and Andrew Leib of Red Light Management

12 p.m.
New (and Secret) Changes to Facebook and Instagram – and How to Get Results (Double Session)
Dan Shinder, Drum Talk TV

1 p.m.
Success Secrets for Independent Songwriters & Artists (Double Session)
Thornton Cline, songwriter (moderator), and panel

2 p.m.
Beyond YouTube: Marketing with Video (Double Session)
Laura B. Whitmore, producer for BackStory Events & She Rocks
Awards (moderator), and panel

3 p.m.
How to Monetize Your Music in TV & Film (Double Session)
Chandra Lynn, Glow Marketing (host), and Art Ford & Jesse James Felice, The World Song Network



A.C. Lighting – Booth 10938
A.C. Lighting and its associated brands, Vista by Chroma-Q and ProLights, will make their NAMM Show debut. They will have the long-anticipated Vista 3 software, which introduces a number of new features that improve the user experience. ProLights’ LED-based light ranges feature exceptional build quality, performance, and reliability, and each product is manufactured using carefully-chosen components and materials.

Adamson Systems Engineering – Booth 17516
This year, Adamson celebrates the Audio Innovator Award for founder Brock Adamson, being presented at the 2019 Parnelli Awards. To expand on its rich history of innovative and leading technology, Adamson will release the world’s first network-redundant, AVB-enabled loudspeaker, the CS7p.

Aeris Protective Packaging – Booth 2620
Aeris’ innovative packaging solutions are designed especially for fretted and other musical instruments. Inflatable air-chamber materials are custom-formed to provide unprecedented protection for acoustic, electric, and bass guitars, shipped with or without a case/bag. Aeris’ solutions are environmentally friendly while saving space, packing time, money, and, most importantly, the instruments.

Airis Effects – Booth 1744
Airis Effects will have a feature at the Skervesen Guitars booth at NAMM. Airis Effects’ mission is to provide quality effects pedals that are hand-built to strict standards while being great looking and competitively priced. Its latest releases are the Impulse Response Pack and Kemper Profile Pack featuring a prototype Airis Amplification amp.

Applied Acoustics Systems – Booth 11910
Applied Acoustics Systems will present the all new String Studio VS-3, a synthesizer in which the traditional VCO oscillator is replaced by a collection of nonpareil string oscillators. Consisting of picks, bows, and hammers interacting with a modelled string, these oscillators offer a unique blend of modern and creative synthesis.

Benchworld – Booth 358
Benchworld will be showing off its huge array of piano benches, which come in almost any style and finish. Among them will be the new Adagio pneumatic piano benches. They also offer wooden music stands, caster cups, cushions, piano pedal extenders, piano lamps, and more.

Boucher Guitars – Booth 1001, E1
Boucher Guitars will be showing its Bluegrass Goose and Studio Goose model acoustic guitars. Boucher Guitars’ location in the heart of the Canadian Appalachians gives it unique access to raw materials, which it uses in nearly 12,000 sound boards it produces each year, crafted exclusively from Adirondack spruce.

Cymbal Sox – Booth 6835
Cymbal Sox are made from a blend of nylon and spandex, fitting over the cymbal directly on the stand and tightening to a snug fit with a quick pull of the slider clip. Easy on and easy off, they protect cymbals from dust, finger oil, and other contaminants that tarnish the finish and affect the resonance and brightness of the sound. Cymbal Sox work in both hard- and soft-shell cases for transport and protect the kit while it sits idle.

Deck TO/GO – Booth 11742
Deck TO/GO will be displaying and demoing its range of portable stage systems. The company offers stages, decks, and related products for nearly any use, from concerts and fashion shows to street and rooftop decks, theatrical productions, and more.

Diamond Pedals – Booth 3244
For The 2019 NAMM Show, Diamond Pedals will be showcasing its full lineup of Canadian-made effects pedals, including the classic Diamond Memory Lane Jr., Diamond Tremolo, and Diamond Compressor, as well as new models for 2019. Show attendees are invited to stop by for a demonstration.

Diffusion Audio – Booth 4046
Diffusion Audio invites NAMM Show attendees to its booth to experience its entire line card, including the latest from British manufacturer Bassics, Sandberg Guitars, and Two Notes Audio Engineering’s line of speaker emulation products for guitarists and bassists looking to use traditional amps at manageable volumes.

Dingwall Guitars - Booth 3044
Saskatoon-based Dingwall Guitars will be showing off its full range of electric basses, including six-string and left-handed models. The recently-released D-Bird Series, which includes Custom and Standard models as well as a new five-string version, will be on-hand.

Dion Guitars – Booth 4305-Q
Dion Guitars will be exhibiting two guitars in the Boutique Guitar Showcase room. First is a European Birdseye Maple, Model No.04, with an Italian spruce soundboard, ebonized neck,
and a birdseye maple fingerboard. The other is the Honduran Mahogany, Model No.04, with a western red cedar soundboard. Both guitars feature their hollow core back design, fully bolted neck, and symmetrical “speaker cone” soundboard bracing pattern.

Dream Cymbals & Gongs - Booth 7239
Launched in 2005, Dream Cymbals is the partnership of passionate Canadian instrument designers and generations of Chinese gong smiths. Dream Cymbals & Gongs will be showing off its range of hand-crafted and hand-hammered cymbals.

Drumeo - Booth 7429
Drumeo (Ultimate Online Drum Lessons Experience) is known for filming video drum lessons with the best drummers in the world. Drumeo has a booth in Hall C and throughout the show will be live streaming gear reviews, artist interviews, and jam sessions.

DUNICOF (LiberaToe) – Booth 3339
DUNICOF will reveal a new effects platform with three variations that incorporate four to six modules in the control station. The control stations provide some patent-based technologies like the plug-and-play modular system, switching between two sets of control knobs per module, innovative programmable loops, a Wi-Fi control app, etc.

Dunnett Classic Drums – Booth 7629
Canadian drum and percussion product designer Ronn Dunnett will be displaying the latest Classic and 2N model snare drums alongside the George Way line of kits and snare drums. New for 2019 are the Aristocrat kits and snare drums featuring Way’s original “Turret”-style lug design. Dunnett will be sponsoring the NWC NAMM Canadian Reception that will feature George Way artists Carter McLean and Charlie Hunter with special appearances by Elise Trouw and Lucy Woodward.

Eastwood Guitars – Booth 5450
Eastwood Guitars will be showing the latest editions from its entire range of electric guitar series, including Airline, Eastwood, Backlund, and Warren Ellis. One of the latest releases that will be on-hand is the Rivolta Mondata XVIII. The tradition of offering fresh takes on classic Dennis Fano designs continues with this offset design, incorporating elements of the Fano JM6 and the classic non-reverse Firebird.

Empress Effects – Booth 5049
Empress Effects will be showcasing its latest creations. The full line, including new and unreleased models, will be available to demo at headphone stations or plugged into an amp. A double-size booth also means no waiting in line to try things out.

Flock Audio – Booth 16128
Flock Audio will be showcasing the PATCH System. It’s an advanced, digitally-controlled, 100 per cent analog audio routing system for recording studios and professional audio users. The company invites NAMM Show attendees to its booth to see the PATCH system in action and experience it for themselves.

Fortin Amplification – Booth 3341
Fortin Amps will be showing its full line of bespoke tube amplifiers, effects pedals, and digital plug-ins. Attendees are invited to swing by for demonstrations and signings from some of the top guitarists in heavy music and to check out the high-gain tones of Fortin Amplification.

Godin Guitars – Booth 211A/B
Godin Guitars will showcase the brand new Multiac Steel String, Multiac ACS, and Godin A6 in denim blue finishes, as well as a new Passion RG-3 guitar in indigo burst finish, a new 5th Avenue Custom guitar, and, most notably, a first-ever launch of a Godin acoustic guitar series. There will also be the new Shifter Classic five-string basses in desert green and silver gold. New acoustic additions are the complete revamp of the high-end Seagull Artist series, as well as new finishes to the Art & Lutherie line.

Gon Bops - Booth 6422
Gon Bops will be introducing a new line of djembes designed for the serious entry-level player or musicians on a budget. In addition, expect two new lines of cowbells at both ends of the spectrum: an entry level set of Fiesta Bells as well as a set of bells handcrafted in Venezuela.

Graph Tech Guitar Labs – Booth 3520
Graph Tech is launching several products that will vastly improve the playing experience for a number of instruments, including the all new Ratio for ukulele and bass machine head tuners – each with a patented design specific to their respective instruments. It will also launch the String Saver jazz bridge, which brings String Saver technology and adapts it to a bridge shape with an ideal look and fit for jazz guitars.

HeadHunters Sticks & Creations – Booth 7438
HeadHunters’ sticks, unique tapers, and “Stick with the Groove” designs have been a Canadian staple since the 1960s. HeadHunters continues to expand its offerings within the HeadHunters Creations line up, creating and advancing the designs of bundled rods and brush devices to help add new percussive sounds. All of its designs will be on display at The 2019 NAMM Show.

IMSTA – Booth 14000
The International Music Software Trade Association (IMSTA) invites attendees to hear about its expansions in Europe, Asia, and the U.S. In 2018, IMSTA made a debut appearance at Music China and returned to the AES Show. In 2019, IMSTA continues to partner with NAMM to host Software.NAMM. IMSTA is planning 2019 events in Miami, Los Angeles, Atlanta, Seoul, London, New York, China, Toronto, and Berlin.

The Kun Shoulder Rest – Booth 8948
Kun’s market-leading shoulder rests are made in Canada using exceptional materials to exacting standards. For more than 40 years, Kun has focused exclusively on developing the most ergonomic, comfortable, and affordable products possible for stringed instrument players.

Légère Reeds – Booth 8526
Légère Reeds is growing quickly and invites any distributor or retailer that is looking to expand its business to visit the booth in Hall D. Légère Reeds will also be offering trials, demos, and exclusive events at its booth.

Los Cabos Drumsticks – Booth 7139
Los Cabos Drumsticks will be showcasing its brand-new Black Widows, the first coloured model in its line of red hickory drumsticks, as well as the new 7/16-in. timbale sticks. As always, Los Cabos staff will be there to demonstrate the products and talk shop with distributors, customers, and artists.

Music Marketing/XCHANGE – Booth 16300
Music Marketing/XCHANGE invites NAMM Show attendees to visit the “Great Wall of Software” located in the new technology hall. Once again, the MM booth will transform into a “hype destination” for all sorts of music and audio related software products from top music software technology brands that are distributed by Music Marketing.

My Music Staff – Booth 7904
My Music Staff will be doing live demos of its software that puts everything needed for a lesson program all in one place, from scheduling and invoicing to sharing multimedia content with students. Representatives will highlight the most popular features that make My Music Staff a top choice among business owners and administrators within the music teaching industry.

Perri’s Leathers – Booth 7210
Perri’s Leathers is a family business that takes pride in the quality and uniqueness of its products. The company produces licensed guitar and instrument straps, along with picks and other accessories that cater to all ages and tastes. Among Perri’s’ offerings are emoji licensed guitar straps and picks, as well as other licensed products featuring Nirvana, Kurt Cobain, Kiss, Guns & Roses, AC/DC, Rush, Pink Floyd, David Bowie, and more.

PG Music Inc. – Booth 1015
PG Music invites NAMM attendees to its booth to learn about its award-winning Band-in-a-Box music accompaniment software, which offers professional quality arrangements, backing tracks, and more. The team will give hourly live demos of the program’s features (including the new 2019 64-bit version) and content, with RealTracks, actual audio recordings of session musicians, able to play any chord progressions the user enters in thousands of styles.

PK Sound – Booth 17515 & Demo Room #203B
PK Sound will have both a booth and demonstration room on the second level in the ACC North building. Demonstrations will be
running throughout the event, showcasing new products with guest sound engineers. PK Sound will be exhibiting its new Trinity 10 robotic line array series and demoing its family of loudspeaker systems that can sculpt the sound field remotely and in three dimensions. Gravity 30 and Gravity 218 subwoofers will also be available for demonstrations.

Prestige Guitars – Booth 3321
Prestige Guitars will have its full lineup of award-winning electric and acoustic guitars represented at The NAMM Show. It will unveil the new Eric Bass and Devin Townsend Signature Models, as well as showcasing all new designs and finishes for 2019. Signings and special events are planned, so attendees are encouraged to stop by for the full schedule.

Radial Engineering - Booth 11915
Among its many new “problem solvers,” Radial will feature the KL-8 rackmount keyboard mixing station, which provides complete control over a professional keyboard setup on-stage and in the studio. There is also the new Catapult Mini four-channel compact audio snake that allows you to send analog audio signals over standard Cat 5 or Cat 6 shielded twisted pair cable. The latest from Primacoustic, Hafler, and Dynaco will also be showcased at the booth.

Revv Amplification – Booth 5646
Manitoba-based amp manufacturer Revv Amplification is inviting attendees by its booth to crank up any of the Generator and Dynamis series amplifiers, and try out the new G3 Pedal, which offers the tone of the Purple Channel 3 amp in a less expensive pedal format.

Riversong Guitars - Booth 7918
Riversong will be showing its most high-tech guitar, the Tradition 2P GA Stage Triple Play Synth. NAMM attendees are invited to Riversong’s Synth Guitar Demo Station at its booth to give it a try. Also, on-hand among its other high-end acoustics will be the Tradition Magagna Signature, which was conceptualized by David Magagna and Mike Miltimore. Riversong says the product is “as unique to guitars as David is to the guitar business.”

Sabian – Booth 6422
Sabian is excited to launch a completely redesigned AAX line in Anaheim. New thin and medium crashes, hats, and rides (also offered in heavy), as well as band and marching models, have been redesigned to answer the call for thinner, more complex sounds. The new design makes for a thinner, more complex, and slightly darker cymbal. At the same time, more highs are introduced into the sound, resulting in a wider band of frequency.

Sankey Guitars – Booth 4310-D
Taking part in the Boutique Guitars Showcase, Sankey Guitars will be showing its latest custom innovations, which are hand-made by Michael Sankey. These include the new Blue Gene fretless, headless, ergonomic, and ultralight electric guitar and the Wrap-lock headless tuners.

Schatten Pickups - Booth 4100
Schatten Pickups invites NAMM Show attendees to stop by and say “hello” as they are eager to “chat with you about the weather in Canada, the weather in California, hockey, beer, and oh yeah, our new production process for our full line-up of acoustic pickups and accessories.”

SFM – Booth 3729
SFM will showcase a range of products from its U.S.-distributed brands. Highlights include the upgraded Compact 60/4 from AER, Nomad rechargeable powered pedalboards from Outlaw Effects, and Animals Pedal’s new I Was a Wolf in the Forest Distortion and Tioga Road Cycling Distortion (a collaboration with Wren and Cuff). One Control’s new Caiman Tail Loop switcher will also be on display with the new Bjorn Juhl creation Jubilee Red distortion. Visitors will also find products and information from Koch Amps and Hiscox Cases. – Booth 14801
Located in the Software.NAMM area in ACC North, will be demonstrating its music collaboration tool that allows musicians from around the globe to contribute seamlessly
on one track in real-time. Through DAW integration apps and the company’s customized web interface, it’s easier to build a song from the ground up without all contributors being physically in the same studio.

Stageline Mobile Stage – Booth 10948
Mobile stage manufacturer Stageline will be displaying its offerings for the live event market. Stageline’s products are used at over 20,000 events each year in 48 countries. The stages offer safety, speed of installation, and mobility and versatility.

Steph Accessories – Booth 3610
Steph Accessories says that quality and craftsmanship
have always been its trademark. Its entire range is manufactured in Canada and, for The 2019 NAMM Show, the company will show off a wide assortment of novelties that will complement its leather guitar and bass strap catalog. Other instrument straps will be on display, too. Onsite promotions and a special “Canuck Package” will be offered at the show.

Synclavier Digital – Booth 14004
Synclavier Digital will be introducing Synclavier Go!, a new iPad synthesizer app that recreates the original Synclavier II system from 1980. The button panel of the Synclavier Velocity-Pressure Keyboard is recreated on the iPad’s touch screen. There are 1,200 original “factory” sounds included in the app. A free companion iPhone app, Synclavier Pocket, will also be introduced at the show. The new Synclavier Knob recreates the exact feel of the original instrument.

Temple Audio Design - Booth 3949
Temple Audio will showcase its lightweight aluminum guitar pedalboards featuring the Quick Release Pedal Mounting System: a simple method of attaching pedals and power supplies without hook and loop fasteners. Temple’s Modular Endpanels allow artists to easily configure power and audio connectivity on the side of their Templeboard without drilling holes and soldering cables.

THD Labs – Booth 14424
THD Labs invites NAMM attendees to visit its booth to see live demos of the SSL Ultimation Tangerine Automation Interface and the Neve Flying Faders Tangerine Automation Interface. The THD team will answer any technical questions about their products and will host comprehensive demos on how to use the system.

Ultratec Special Effects – Booth 11938
Catering to The NAMM Show’s expanded live event market, Ultratec Special Effects will be showing its array of fog, low-lying fog, haze, bubble, snow, dry ice, and simulated flames products. The company also specializes in outdoor and close proximity pyrotechnics.

Wingtastic – Booth 6338
Wingtastic is a new invention for all drummers. It was made by a drummer who is tired of using his hands to tighten and loosen wing nuts on drum sets. Wingtastic creates a stronger connection and makes manipulating wing nuts on the drum kit much easier. The company is doing its official launch at The 2019 NAMM Show, but those who would like a sneak peek can search Wingtastic on YouTube.

Xilica – Booth 12311
Headquartered in Toronto, Xilica has been a prominent name in the development of class-leading configurable DSP systems since it was founded in 2002. New for 2019 are the Solaro Series modular DSP and XTouch controls. “Buy the frame, choose the unique combination of I/O cards, plug them in, and get to work,” the company says.

Yorkville Sound – Booth 17205-17305
Yorkville and its associated brands – Traynor Amps, ART Pro Audio, Hughes & Kettner Amps, HK Audio, and Dynaudio Pro – will be located in the new PA hall with an island and demo room. Highlights include a brand-new PA system and new installments of the Elite loudspeaker line and Excursion Mobile series. ART Pro Audio and Dynaudio will show off new products, and Hughes & Kettner will debut the Black Spirit 200 amplifier. Yorkville Sound will also be demonstrating its latest PA system at the Loudspeaker System Showcase in the arena.

Author image
Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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