By: Michael Raine. Photos: Getty Images for NAMM
Though the annual Summer NAMM show continues to grow each year and also become a more international affair – with a 28 per cent year-over-year increase in international attendees in 2017– it remains a significantly smaller and close-knit event compared to the colossal
This article originally appeared in the April/May 2018 issue of Canadian Music Trade
By Michael Raine
The moment a customer sends an email, makes a call, fills out an online form, or walks into your store for the first time, that is the “zero moment of truth.” It’s
By Michael Raine
Are you getting the most merchandising space out of your backroom, showroom, and even checkout counter and office space? And are you displaying your merchandise in a visually effective way? Chris Miller has the answers to these questions and more.
Miller is the president of Pacific Store
By Michael Raine
The 2018 NAMM Show is fast approaching, ready to host the world’s MI, audio, and live production industries at the recently-expanded Anaheim Convention Center and surrounding hotels from Jan. 25-28. It’s always been a massive event, and this year, it’ll be even bigger.
As
***This article originally appeared in the December/January 2018 issue of Canadian Music Trade magazine. ***
By Chris Brown
Today’s retail environment is less about the “hard sell” and more about meeting the needs of the informed shopper. With the unlimited amount of information available online, many retail customers now
