This article originally appeared in the June/July 2018 issue of Canadian Music Trade.
By Andrew King
When Sol Fleising formally incorporated SF Marketing, his eponymous sales agency, in 1978, it was a one-man operation with a corporate headquarters that also happened to be its namesake’s house.
Now, 40
When Facebook Founder Mark Zuckerberg announced in January 2018 that a coming change to the platform’s algorithm would significantly alter what content users see on their feeds, marketers, media companies, and businesses were left very worried that they were being cut out of the equation on the biggest social
By: Michael Raine. Photos: Getty Images for NAMM
Though the annual Summer NAMM show continues to grow each year and also become a more international affair – with a 28 per cent year-over-year increase in international attendees in 2017– it remains a significantly smaller and close-knit event compared to the colossal
This article originally appeared in the April/May 2018 issue of Canadian Music Trade
By Michael Raine
The moment a customer sends an email, makes a call, fills out an online form, or walks into your store for the first time, that is the “zero moment of truth.” It’s
By Michael Raine
Are you getting the most merchandising space out of your backroom, showroom, and even checkout counter and office space? And are you displaying your merchandise in a visually effective way? Chris Miller has the answers to these questions and more.
Miller is the president of Pacific Store
