This article originally appeared in the February/March 2019 issue of Canadian Music Trade
By Shanine Cook
NAMM University covers a wide array of topics relevant to MI retailers during The NAMM Show and Summer NAMM. The staple categories of sales, marketing, management, finance, and so on are explored from
This article orginally appeared in the February/March 2019 issue of Canadian Music Trade.
By Michael Raine
When you delegate tasks, you create followers. When you delegate authority, you create leaders,” says Life.Church Founder and Pastor Craig Groeschel. It’s a favourite quote of Will Mason because it neatly
This article originally appeared in the December/January 2019 issue of Canadian Music Trade.
By Michael Raine
On Jan. 23, the day before The 2019 NAMM Show officially opens, forward-looking MI retailers have an appointment with the doctor to fix what ails their stores. Excuse the bad pun, but Bob
By Michael Raine
Photos Courtesy of Getty Images for NAMM
Last January’s NAMM Show was unlike any of its predecessors. A newly-expanded Anaheim Convention Center allowed organizers to take the annual MI extravaganza into new territories, bridging into the pro audio and live event technology sectors in a bold
By Michael Raine
You know how when you google a local brick-and-mortar business, the whole right-third of the screen is occupied by a company listing? It shows the business’s location on Google Maps, the address, store hours, maybe some photos, reviews, etc. Is your store taking advantage of this
