This article originally appeared in the December/January 2021 issue of Canadian Music Trade. By Michael Raine Photos courtesy of Getty Images for NAMM Even when the 2020 Summer NAMM show was cancelled, many folks, including at the association itself, thought we would all be back together in January for
This article originally appeared in the October/November 2020 issue of Canadian Music Trade. By Michael Raine Possibly never has shopping behaviour shifted as suddenly as it has in the last seven months. In the U.S., online sales increased 42% year-over-year in August 2020, which was actually a slowdown
Offering in-store repairs can boost sales … but how do you ensure it’s profitable?This article originally appeared in the August/September 2020 issue of Canadian Music Trade By Morgan Ahoff *Note: this article is written about a guitar shop, but is applicable to any product category with a technological
This article originally appeared in the June/July 2020 issue of Canadian Music Trade. By Samantha Corbett There’s no doubt that music connects people in unimaginable ways – especially now, when finding, sharing, making, and learning about music has never been easier. Opportunities abound for those offering online lessons, and
Customer Service Expert Shep Hyken on Enforcing Mask Wearing & Other COVID-19 RulesThis article originally appeared in the August/September 2020 issue of Canadian Music Trade. By Michael Raine “Walmart Workers Are Terrified of Enforcing Mask Rules” read a recent headline on TheDailyBeast.com. “A lot of our people have
