This article originally appeared in the February/March 2021 issue of Canadian Music Trade magazine. By Michael Raine It’s finally happening. It’s been a hell of a long year, and since the earliest days of the pandemic, speculation about if and when a vaccine would be available was
This article originally appeared in the February/March 2021 issue of Canadian Music Trade magazine. By Michael Raine Over the last five years or so, there’s been a convergence of technology and circumstance that has swelled the market for audio products for home-performance and work-from-home needs. And the best
This article originally appeared in the December/January 2021 issue of Canadian Music Trade. By Michael Raine Photos courtesy of Getty Images for NAMM Even when the 2020 Summer NAMM show was cancelled, many folks, including at the association itself, thought we would all be back together in January for
This article originally appeared in the October/November 2020 issue of Canadian Music Trade. By Michael Raine Possibly never has shopping behaviour shifted as suddenly as it has in the last seven months. In the U.S., online sales increased 42% year-over-year in August 2020, which was actually a slowdown
Offering in-store repairs can boost sales … but how do you ensure it’s profitable?This article originally appeared in the August/September 2020 issue of Canadian Music Trade By Morgan Ahoff *Note: this article is written about a guitar shop, but is applicable to any product category with a technological
